Deciding what to offer your customers and clients is a critical component of building an impactful, thriving business. However, many entrepreneurs struggle with determining what they should do first or next.
In order to deliver valuable help to those you want to serve, take the following 3 steps:
1 – Get Clear on Who You Want to Serve
Many entrepreneurs start with the “what” before they consider “who” they want to serve with their books, courses, coaching, products, or services. This is a critical error that can cost much time and money. When you know exactly who you want to serve, it makes it much easier to determine what to create and offer. If you haven’t done the upfront work to determine your ideal customer or client, stop everything you’re doing right now and make it a priority.
2 – Research Your Ideal Customer or Client
Once you know who you want to serve, it’s time to get to know them deeply. What are their deepest needs and desires? What pain are they dealing with most? What have they tried before that hasn’t worked? Survey people. Do online research. Look through magazines or journals that they may be reading. Browse websites they turn to for help. Researching your ideal prospect will reveal what you should focus your time, energy, and attention on developing for them. You’ll get better sales results and they’ll be grateful that you took the time to study them.
3 – Develop Your Products or Services Based on Your Research
Once you’ve done the research, you can now focus on developing products and services that address the specific needs and desires of your target market. This gives you greater focus and allows for more creativity. When you are creating with your ideal customers and clients in mind, you are going to be more energized and confident in what you’re doing. This leads to better quality and results.
It’s natural to get ahead of yourself by creating before doing the upfront research, but it can lead to wasting much time and money that you don’t have. Knowing who you can best serve will lead to creating better products and services that they will want to purchase. This will lead to a profitable, thriving business.
We believe that everyone has an amazing opportunity to build an impactful business that serves their dream customers and clients while fulfilling their God-given calling. Most people simply need skills training, quality coaching, and a supportive community to turn their vision into reality.
If you would like help building a business around your message that generates consistent income month after month, then check out Design Launch Grow today!