Blogs are an excellent way to promote your book, product, or service by highlighting what you have to offer. However, many people are unsure where to begin without feeling like they’re giving away too much for free.
First, you need to shift your mindset and stop worrying about giving away too much without receiving payment. Yes, you’ve done the hard work to create your offer and deserve to get paid for it, but we live in a world where people expect free samples before they make the commitment to buy. When you choose to be generous and share your knowledge, you build credibility with those you want to reach. Blogs are one great tool to do this.
Let’s look at four simple ways to maximize a blog to market your offers:
1. Write Overview Articles
Whether you’re selling a book, product, or service, you have extensive knowledge to share that customers don’t know about yet. When you share overviews of topics, features, or benefits, you are giving them a taste of what they can receive when they purchase your offer. Sit down and brainstorm a list of all the things you could highlight, then turn each item into an overview article. You’ll probably have plenty of content to create for quite some time.
2. Share Interviews with Happy Customers
People are always looking for reviews of products and services before they buy. They want to have confidence in their purchasing decisions. When you share testimonials or interviews with happy customers, it provides third-party credibility without having to work too hard to create content. You can simply send out a questionnaire for satisfied customers to complete or set up a Zoom call to interview them on video. Then, turn the content into valuable blog posts.
3. Share Sales Page Links Throughout Articles
As you create posts, make sure to include the URL link to your sales page. As people read, watch, or listen, they’ll want to know how to get their hands on what you offer. By providing links strategically throughout your posts, you will catch their attention when they’re ready to learn more.
4. Discuss Complementary Topics Connected to Your Offer
You can talk about your offer indirectly when you highlight complementary topics. For instance, if you sell fishing equipment, you could write articles or upload recorded interviews with experts that teach about the best bait to attract different kinds of fish in certain regions around the world. Then, you can share your website links to specific products in your online store.
Blogs are simple, effective tools to promote your books, products, and services. You can offer written, video, or audio content. The key is to pick the style of content that’s easiest for you to quickly produce and what’s most valuable to your ideal audience. Think about topics that would interest them, then develop a content marketing strategy that you’ll release consistently. And always remember to share your website links so people can learn more about what you have to offer.
Speaking of valuable links, if you’re not already a member of the Design Launch Grow coaching program and you’d like help building a business around your message that generates consistent income month after month, then check out Design Launch Grow today!