In our information age, there is no shortage of “how-to” resources to consume. However, the best results come by learning from trusted experts.
As an entrepreneur, you must find ways to stand out from the crowd in your market. Becoming an expert in your field or industry is essential to achieving greater levels of success for your business.
With all the information available today, you may wonder how you can be seen as an expert worth following. There is a way to make it happen. Here are 6 strategic steps to become a go-to trusted expert.
1 – Choose a Specific Audience to Serve
Regardless of what type of business you are in, choosing WHO you will focus on serving is critical to your success. Too many entrepreneurs focus on the WHAT and HOW first. Your target audience will determine what is most relevant and how to deliver your product or service most effectively.
2 – Choose a Specific Topic to Focus On
Once you know who your audience is, determine the topic that matters most to them. Don’t be a “jack of all trades.” Instead, focus on gaining specialized knowledge that you can become an expert in. Once you do, it’s time to go deep on this topic.
3 – Commit to In-Depth Research for 90 Days
Now that you have a chosen topic, invest 90 days to dig deep. Read books and articles. Listen to podcasts. Watch videos. Search the internet to discover what resources are available and what common themes consistently show up. When you dig deep into any topic, you can quickly learn more than the average person. Most people want information but aren’t willing to invest the time and energy into learning amidst their busy schedules. Take good notes as you research.
4 – Implement and Test What You Learn
Knowledge without implementation is “fools gold”. There are many so-called “experts” out in the world who are simply espousing what they’ve read from the real experts. The people worth following are practitioners who have bumps and bruises from trying and failing along the way to achieving success. Don’t just be a learner; be an implementer who can share real-life case studies of what works and what doesn’t. This is invaluable information for your followers that will save them much time and money. That makes you priceless to them.
5 – Organize Your Discoveries Into Helpful Resources
While anyone can find virtually unlimited information on the internet, there is incredible value in organizing it and sharing it in one location. Time is money for people and they don’t want to waste their time searching for answers. Whether you start a blog, write a book, record videos, or start a newsletter, you can quickly gain status as an expert by organizing your discoveries from your research and experiments by creating helpful resources. You can also share real-time results of experiments you run to help people know what to try or avoid.
6 – Communicate Through Various Media
Different people learn in different ways. Some like to read. Others like to watch videos. Many prefer listening to audio resources. To become a sought-out expert, repurpose your content in various media so you can reach people with different learning styles. Whether you are offering a product or service, communicating your specific knowledge to demonstrate your expertise is a vital marketing strategy that many entrepreneurs neglect or overlook.
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