Continually chasing new clients and customers is exhausting and can be very discouraging. So many entrepreneurs have amazing messages and solutions to share but burn out in the process of trying to acquire new clients.
It doesn’t have to be this way. But most people don’t know how to do it any differently.
If you find yourself running nonstop on the hamster wheel of client acquisition, it’s time to implement the following five steps.
1 – Know Your Perfect Prospect
Many entrepreneurs focus so much on creating their books, courses, programs, products, or services that they never slow down to consider who they are best able to serve. If you don’t know your target audience well, you’ll never be able to speak clearly to them and attract them to your business. Determine who you want to work with and their demographics, so you know where to find them.
2 – Share Compelling Content
Once you know who you want to serve, you need to create content that speaks to their needs and desires. This can be in the form of blog posts, podcasts, YouTube videos, social media posts, etc. You can go to events and speak in front of audiences. You can be a guest on radio or television programs. The options are endless of where you can share your message, but you need to make sure it’s compelling to the right people.
3 – Create Irresistible Offers
Once you have their attention with your compelling content, you need to give them something to do. What is your call to action? What is their next step to engaging with you? In most cases, the non-threatening next step is opting into your email list to receive something free. It could also be a discount or trial offer. Be creative in what you place in front of your ideal audience that will make them raise their hand and begin to connect with you.
4 – Serve with Excellence
After they’ve made themselves known to you and taken a step to engage, give them reasons to trust you. Treat them so well that they never second guess their decision to connect with you. Serving with excellence means putting their needs and desires ahead of simply making money off them. The money will follow great service.
5 – Ask for Referrals
The best salespeople for your business are your happy customers. Once you have served people well, they begin to spread the word about your business. But don’t just settle for happy customers. Ask for referrals of others like them who you can help. Give them incentives to spread the word like discounts, bonuses, or gifts. It’s amazing what people will do for a free gift! Just watch people at ballgames when the t-shirt cannon comes out!
Chasing new customers and clients is no fun. Attracting your perfect prospects through an effective system is a blast! Begin implementing these four steps and watch how things begin to shift in your business and life!
If you’re an author, coach, or course creator who wants to build an impactful business but aren’t sure what to do first or next, we have created a program just for you!
Design Launch Grow is a business coaching program focused on helping you get clear on who your ideal customers are, where to reach them, how to help them, and how to deliver your products and services most effectively.
We believe that everyone has an amazing opportunity to build a thriving business that serves their dream customers and clients while fulfilling their God-given calling. Most people simply need training, quality coaching, and a supportive community to turn their vision into reality.
If you would like help building a business around your message that generates consistent income month after month, then check out Design Launch Grow today!